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The expansion of the international high-end medical dressing market is accelerating

SWOT analysis of high-end dressings in my country

[Advantages] Low cost of treatment and increased market share
1. High-end dressings can improve the speed and quality of wound healing and reduce pain. What's more, it's less frequent to replace than traditional dressings, so it's less expensive to actually treat. From the perspective of the development trend of wound care, high-end dressings are in line with the development of modern medicine.
2. The share of high-end dressings in the entire dressing market has increased, and traditional dressings have shown signs of "shrinking" in the overall market share. According to ACMR's analysis of the global dressing market share, the market share of traditional dressings is 50%, while in my country's dressing market, traditional dressings account for 80%, and the development prospects of high-end dressings in the Chinese market are optimistic.
 
[Disadvantage] High price, insufficient R&D capability
1. The price of high-end dressings is several times or even dozens of times that of traditional dressings.
2. In the charging system, medical dressing products can only be charged as a service item in my country, and cannot be charged separately. To a certain extent, this has caused many hospitals to place too much emphasis on price in their procurement for a long time, so it is difficult for modern dressings with higher costs and prices to enter the hospital, while low-priced ordinary dressings can easily flood the hospital market. While paying attention to product prices, hospitals ignore actual medical costs. This is a misunderstanding of medical costs. This situation also seriously affects the motivation of enterprises to develop and upgrade new products.
3. my country's high-end dressings, especially antibacterial dressings, have insufficient research and development capabilities, and there are few product types and specifications, and most of the market is occupied by imported products.
 
[Opportunity] It is expected to be charged separately, and the prospects are promising
1. The annual growth rate of the national dressing market is about 20%, and the industry has a good development prospect. The market share of domestic high-end dressings is not high. As a substitute for traditional dressings, its development prospects are good.
2. With the deepening of medical reform, high-end dressings are expected to be charged separately in some therapeutic areas, and get rid of the restrictions of hospital procurement.
3. The incidence of some diseases that cannot be effectively treated by traditional dressings, such as diabetic foot ulcers, venous leg ulcers and bedsores, is increasing. Especially the diabetic foot caused by diabetes, the World Health Organization predicts that the number of diabetic patients worldwide will reach 366 million by 2030, much higher than 171 million in 2000. According to data from the Ministry of Health of my country, there are 97 million people with diabetes in China, of which 15% suffer from diabetic foot ulcers. As the population ages, the incidence of bedsores, etc. will also increase.
4. With the maturity and popularization of high-end dressing technology in European and American countries and the promotion of academic promotion by foreign-funded enterprises, it will inevitably affect the development of domestic wound treatment medicine.
 
[Threat] Technical barriers, high fees, not popular
1. Most of the domestic high-end dressing market is occupied by foreign-funded enterprises, some dressings have high technical barriers, and the research and development level of domestic dressing manufacturers needs to be improved.
2. The restriction of hospital charging standards hinders the development of high-end dressings. In order to pursue profits, hospitals have to use traditional dressings with lower prices.
3. The academic knowledge of high-end dressings is not popular, and many doctors have little understanding of high-end dressings.

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